7 Market Research strategies

1 – Market Description Search

To determine the size and relative market share of the market. Such studies provide key information about market growth, competitive positioning and tracking share of market.

2 – Market Profiling-Segmentation Research 

To identify who the customers are, who they are not, and why they are or are not your customers. This is often a descriptive market segmentation and market share analysis

3– Brand Equity Analysis Research

What is psychological value that a brand holds in the market place? Brand equity is a composite of brand awareness, brand quality, brand associations and brand loyalty measu

4 – Purchase Analysis Research  

Directed at understanding the current customer. What motivates the customer to move from interest in the product to actual purchase? This is a key to understanding customer conversion, commitment and loyalty.

5 – Customer Attitudes and Expectations Research 

Does the product meet customer expectations? What attitudes have customers formed about the product and/or company. Used to direct advertising and improve customer conversion, commitment and loyalty.

6 – Customer Retention Research

Especially for high priced consumer goods with long decision and purchase processes (time from need recognition to purchase), and depth of consumer attitudes formed about the product and/or company.

7- customer Service Research 

Akin to customer satisfaction surveys, but focus in detail on the actual customer service that was received, the process involved in receiving that service and the evaluation of the participants in the service prOdessa.

December 19th, 2016