7 Market Research strategies

1 – Market Description Search To determine the size and relative market share of the market. Such studies provide key information about market growth, competitive positioning and tracking share of market. 2 – Market Profiling-Segmentation Research¬† To identify who the customers are, who they are not, and why they are or are not your customers. […]

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December 19th, 2016

Naming your product or service

A great brand starts with a great name. It can be a made-up name like Twitter; a combination of words like GrubHub; a repurposed word like Uber; or even a new way of thinking about words, such as google and yahoo.¬†But your name will make or break you. Choose the right one, and it will […]

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December 15th, 2016

how to sell your product

  Create a Sales Plan First, define your market as accurately as possible so you have a deeper understanding of exactly who you’re selling to. For example, instead of all women, it may be working women with above-average incomes and kids under age 5. Instead of all men, it may be divorced men in their […]

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December 9th, 2016